No sooner do most kids go back to school than those backpacks get filled up with fundraising materials. So what’s your child’s school selling this year? Magazines? Cookie dough? Wrapping paper?
Imagine a school bus driving through the rolling hills of Antrim County, passing beautiful farmland and acres of fall foliage sporting a rainbow of colors. And the bus is filled with fourth-graders singing, “I love to eat greens, greens, greens, ain’t no finer thing under the sun.” Did that last part make you think you must be dreaming?
With most fundraisers lost in a sea of sugar and junk food, an ingenious company called FarmRaiser is showing schools that there is an alternative and much healthier option that embraces local food vendors. It’s about time!
Move over glossy gift wrap catalogs and generic chocolate bars! There’s a new school fundraiser in town. With the virtuous goal of bolstering local farms and businesses while also supporting schools, FarmRaiser is freshening up the old-school fundraiser model.
It’s an experience everyone knows. There’s a kid at the door—maybe a stranger, maybe a neighbor, maybe even your own child—with a brochure full of overpriced junk food. You know you’ll never eat any of the high-fructose caramel corn or chemical-laden candy, but you want to support the cause. As you write the check, you think, There has to be a better way. . . . That’s what FarmRaiser CEO and founder Mark Abbott thought too. But unlike the rest of us, Abbott—a founding member of AmeriCorps, expert in service-learning, and entrepreneur with past start-up experience—knew how to make that idea a reality
When Mark Abbott’s son was in fourth grade, his local elementary school recruited students and their families to participate in a fundraiser for the school. After successfully selling cookie dough and candy to friends and family, Abbott’s son remarked that he had just sold $400 worth of things the family would never eat at home. “It’s too bad we couldn’t try something healthy like apples,” said his son.
We had the great opportunity to participate in an inspiring and exciting event in Seattle on April 3rd, featuring both highly successful local players in the natural foods industry and new businesses poised to make some waves in the Seattle area food scene and beyond.