Joe Dobrow, former head of marketing for Whole Foods Market, Fresh Fields and Sprouts, recently released his book about the history of the natural foods industry called Natural Prophets. It details how the industry grew from a fringe movement to a $100 billion piece of the food puzzle and features extensive interviews with some of the largest organic companies around. In coming to Seattle on his book launch tour, he wanted to do something a little different and help the audience look a little closer at the great things happening in their community.
The resulting event brought together key players in the industry locally to share some really heartfelt stories about how they got their start. Then, six new and emerging companies (including us!) working in the region pitched their ideas to the panel and audience who rated us on key business factors.
Panel of Judges
Joe Whinney, Theo Chocolate
Arjan Stephens, Nature’s Path Organic
Edmond Sanctis, Sahale Snacks
Strategy Slam Winners!
After inspiring introductions from the folks above, six unique and impressive businesses pitched their ideas. From a snail farm to a group teaching refugees commercial cooking skills to a mason bee business — what a treat to be included in a group of innovative folks each with their own unique idea!
Each pitch was followed by a questions and comments from the panelists. Every one of the panelists had great things to say about FarmRaiser and the audience was excited for FarmRaiser to grow in the Seattle community. We couldn’t have been happier for this great reception of our business from some of the biggest movers and shakers in the natural and organic food business of the northwest and the country!
At the end of the night, FarmRaiser was proud to be named the winner of the Strategy Slam event — coming out in front in ratings from both the panelists and the audience!
A big thank you goes out to the community of Seattle for welcoming us and instilling an awesome sense of excitement for what is to come for FarmRaiser in Seattle and beyond.