Tips for Selling with Social Media


Facebook is more than just pictures of kids and cute animal videos. I know, sometimes I find that hard to believe myself, but when you have a message that matters to your community (help support my school) and a simple call to action (by buying some delicious local products by clicking here), you can meet your fundraising goals quickly.

There are two keys to getting people to read, click, and link to your post. The first key is making sure you “Like” FarmRaiser, the Organization/Cause, and the Producer/Vendor on Facebook. The second is using @tagging to make sure your post shows up in our feed, the vendor and organization feeds and your friends’ feeds. Use the @ symbol in front of a company name or friend’s name, and Facebook and Twitter will automatically notify them.  We put together an easy one page guide with suggested posts throughout the course of your campaign. Download it here, give it a try, and let us know how it works. 

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October 24th is Food Day 2015 

October 19, 2015 / All, Farm-to-school / Comments: 0

Food Day 2015 is almost here. It’s a day of inspiration, action, and personal and political change and you are hereby invited to be part of it. Every October 24, thousands of events bring people together to celebrate and enjoy real food and to push for improved policies. The theme for this year is “Toward a Greener Diet.” Take a few minutes to visit the Food Day site, and plan to be part of an event in your community. The resource page from Food Day is incredible, and can help you find, plan, and carry out events.

Food Day is a nationwide celebration and a movement for healthy, affordable, and sustainable food.

Source: Food Day

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Farm to school works! 

October 15, 2015 / All, Farm-to-school, Local Food and Amazing Products / Comments: 0

After a few years of experience with farm-to-school programs across the country, there is enough data for academic researchers to demonstrate with replicable studies what you already know in your heart: kids eat more healthy food in schools with farm-to-school programs. Read more on the USDA site.

For us, this reinforces our belief that teaching kids about local food and farming with a FarmRaiser campaign will have effects beyond just raising money — there could be lasting changes to eating habits and food choices in the students who participate, particularly when combined with curriculum activities like school gardening, farm visits, or other activities.

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Goodness Greeness + FarmRaiser = Healthy Fundraising for Chicagoland

We just partnered with, Goodness Greeness Chicago’s premier organic home delivery service to make healthy fundraising a snap. Their popular Box Fundraising Program, Greens4Green$ is now backed by FarmRaiser’s online marketplaces and mobile apps to help you raise money for your school by selling the best produce in the Midwest.  With a customized portal and discount codes, Goodness Greeness customers can easily transition to healthy fundraising with FarmRaiser. Contact your Goodness Greeness Representative for a coupon code to boost your first FarmRaiser campaign.


FarmRaiser and Goodness Greeness are thrilled to announce a partnership to revolutionize the world of school fundraising.

Whether you’re raising funds for your band, soccer team, or PTA, with six varieties of Boxes to choose from, you’re sure to find one that works for your organization. With FarmRaiser’s instant online markets and handy mobile app, sales are a snap, and since the produce comes from Goodness Greeness, you know it’s fresh, local and certified Organic.

It turns out, your friends, family and neighbors are much more excited about supporting your cause if they can do it by buying fresh produce from their favorite local farms. So surf on over to FarmRaiser and start fundraising the healthy way.

Goodness Greeness

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Two Actions for National Farm to School Month

October 6, 2015 / All / Comments: 0

FarmRaiser salutes Farm to School month with two easy things you can do to help connect schools and kids with healthy, local food.

  1.  Please take a minute and visit the National Farm to School site below, and mark your calendars for the Big Day of Action on Oct 22, when Congress will consider reauthorization of the  Child Nutrition Act.
  2. We also suggest that you take matters into your own hands, and start a FarmRaiser today and start building relationships between your local producers and your school, giving kids an opportunity to become advocates for healthy eating.

October is National Farm to School Month! Join us as we celebrate the connections happening all over the country between children and local food. From taste tests in the cafeteria and nutrition education activities in the classroom, to farm visits and school garden harvest parties, schools, preschools, communities and organizations in all 50 states and D.C. will be celebrating this October.

Source: Farm to School Month

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Hemingway Elementary Makes News with Their Second Annual FarmRaiser

September 30, 2015 / All, FarmRaiser in the News / Comments: 0

Back for their second Fall FarmRaiser, students and parents at Hemingway Elementary are raising money for their school with local “beyond organic” meat supplier Wood River Sustainability Center and Idaho’s Bounty local food coop. Way to Hemingway Huskies!

Students at Hemingway Elementary are launching their second annual Farm Raiser tomorrow. The students hope to raise money for their school by selling locally made foods throughout the community.

Source: Hemingway Elementary students launch Farm Raiser fundraising campaign

    The Hemingway Elementary School Parent Auxiliary will host its second annual Farm Raiser beginning Friday, Sept. 25. Students will sell organic produce and locally made food to raise money for educational programs, classroom supplies, teacher enrichment and special school events.

Source: School to host Farm Raiser – Idaho Mountain Express Newspaper: Briefs

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Strengthening the Hunger Free Kids Act

September 14, 2015 / All / Comments: 0

Healthy School Lunches work

Get the facts about the benefits of strong nutrition standards for school food from this featured on the USDA’s Storify account. For the past three years kids have eaten healthier breakfasts and lunches in schools, and as a result:

  • there has been an increase in consumption of healthy fruits and vegetables at school
  • we have seen a drop in rates of childhood obesity
  • most schools are meeting the standards
  • the standards have received strong support from families and teachers
  • it only costs about 6 cents extra per meal to meet these standards
  • food waste has not decreased
  • better nutrition leads to better academic performance

It’s worth a quick read for the infographics, quick facts and myriad arguments for renewing the school food standards in the Hunger Free Kids Act.

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Inspiring shout out on Facebook

September 11, 2015 / About FarmRaiser, All, Healthy Fundraising Ideas / Comments: 0

It’s always nice to hear that people like what you’re doing, but this post from School Bites is the reason we come to work in the morning (and stay late in the afternoon ;-).


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From Pew Trusts: Are School Fundraisers a Back Door for Junk Food?

September 10, 2015 / Family and Community Health, Farm-to-school / Comments: 0

As support for better school nutrition grows throughout the nation, and as school districts are setting new healthy standards for snacks and other food sold at school, the ubiquitous school fundraiser has become a back door for junk food sales to kids.  One state even created an exception to the rules, allowing as many as four unhealthy food fundraisers per day.  See how policymakers are fighting back in this video from the Kids’ Safe and Healthful Food Project, a collaboration between the Pew Charitable Trusts and the Robert Wood Johnson Foundation.

We don’t need to tell you that FarmRaiser provides a healthy alternative to junk food fundraisers, because you’re reading our blog.

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September Newsletter

September 3, 2015 / All / Comments: 0

Hi friend,


Two articles made their way around social media last week that left me feeling pretty good about the mission and timing of FarmRaiser.

First was the Texas PTA fundraiser that went viral on Facebook because it struck a nerve with parents everywhere. Its message: We hate school fundraising, but we want to help our school.

FarmRaiser exists to solve the problems highlighted in that PTA flyer:

  1. We always offer a cash donation option for supporters that don’t want to try local products.
  2. We make student participation optional—our email and Facebook campaigns rock!
  3. We leave 85+% of the proceeds from every sale in the community—FarmRaisers are fundamentally about building healthy, economically vibrant communities.
  4. We engage students as advocates for eating healthy and supporting their local economy. The farm-to-school movement, the Let’s Move program, and many other education and health initiatives provide classroom tie-ins to our campaigns that make fundraising a learning opportunity instead of a distraction.

The second article was a decidedly less cynical piece from The Pew Charitable Trusts that discussed the virtues of making fundraising a healthy endeavor.  I loved the resources (and potential FarmRaiser Partners) they listed to help make annual fundraising traditions more meaningful, healthy activities.

As we’ve built FarmRaiser over the last two years­ from an idea to a fully operating technology platform and fundraising business, we are more convinced that we have the right match between our theory of change and our business and community engagement model.  We believe that schools will engage parents and community members in a fundamentally different way if given a viable (and profitable) alternative, and every new campaign that holds a FarmRaiser has been another proof point for this theory.

At FarmRaiser, reinventing school fundraising starts with great local products from our producer partners, but goes much farther. We help give schools a voice and role in the move towards sustainable agriculture and the creation of strong local food systems—among the most significant social movements of 21st Century.

Schools are in a great position to lead on this issue.  By choosing and promoting FarmRaiser’s healthy local fundraising campaigns to the many groups seeking money for educational activities, schools can give added purpose to potentially tens of thousands of students. These young advocates, when armed with the right knowledge (and some great local products), can affect a community’s shopping patterns, supporting local farms and businesses, while raising vital funds for their schools and causes.

For example, when an elementary school in Idaho held a 10-day fundraiser that sold $15,000 worth of locally grown apples and root vegetables, they moved much closer to the elusive sustainable fundraiser, where students raise money in a way that endears the school and the kids to the community. Rather than feeling burnt out from the fundraising efforts of the students, the community was engaged, enthusiastic and inspired. This same school kicks off their next campaign in a few weeks and is promising to beat last fall’s sales; they are well on their way to creating a lasting tradition of healthy local fundraising.

Locally yours,

“I know once people get connected to real food, they never change back.”  Alice Waters


Help us welcome our new FarmRaiser Partner-Producers! More amazing farmers, food artisans, and small businesses are supplying FarmRaisers with their healthy, local products. We are thrilled to welcome new partner-producers from DC (Qualia Coffee), Michigan (UP Food Exhange), Central Oregon (Lone Pine Coffee and Bantam Lane), Seattle (Acme Farms and Kitchen and Terra Organics), New Jersey (DeWolf Farm and Trappers Honey), and Chicago (Passion House Coffee Roasters). If you’d like to become a FarmRaiser vendor, support great local causes, and grow your business (and maybe be featured in this newsletter), sign up here.FarmRaiser pros are gearing up for another year of healthy fundraising. Our Cultivators are working with schools across Michigan, Washington, and Idaho to ensure their second, third, fourth, or even fifth FarmRaiser is a success! If you’ve hosted a FarmRaiser before and are thinking about hosting another, email your Cultivator to talk about next steps.

Is there a resource or piece of news you’d like to share with FarmRaiser? We want to hear about it! Tweet to @FarmRaiser or email us at

We want to take a minute to thank Camp Fire National Headquarters and its state chapters for theirCFUSALogo commitment to healthy fundraising and supporting local food systems. Camp Fire USA’s Youth Advisory Cabinet is currently raising money with FarmRaiser to help its members travel to the 2015 National Leadership Experience in Kansas City, and we’re currently setting up FarmRaisers with multiple state Camp Fire chapters, including Camp Fire Alaska, Camp Fire Central Oregon, Camp Fire Western Michigan, and Camp Fire Patuxent Area.

If you’d like more information on how we’re connecting Camp Fire students and supporters with healthy, local products or are interested in your local Camp Fire chapter hosting a FarmRaiser, email us at

On the FarmRaiser Horizon. We’re excited to announce that we will soon be offering community service opportunities for students! Details are coming your way next week, so keep your eyes peeled!

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